GoDaddy.com, is more famous for using sexy imagery in the Super Bowl campaign than any of their actual internet-related services. Beautiful and perfectly sculpted celebrities like Danica Patrick and Jillian Michaels and other gorgeous celebrities are being used in scantily clad poses by the site to entice people to click and check out “uncensored” ad […]
GoDaddy.com, is more famous for using sexy imagery in the Super Bowl campaign than any of their actual internet-related services. Beautiful and perfectly sculpted celebrities like Danica Patrick and Jillian Michaels and other gorgeous celebrities are being used in scantily clad poses by the site to entice people to click and check out “uncensored” ad clips. The super bowl ad though was something different. Was it sexy? Well, yes but not in a “take your clothes off” kind of way. The ad tapped into the male brain’s two pleasure centers: humour and fantasy.
In the Ad, Bar Rafaeli, the supermodel, made out for 11 seconds with a Jonah Hill pre-slimdown lookalike.
“Lucky, Lucky guy…” for some people, some found it offensive whereas for others it was a hilarious fantasy. Is it real? Or what about it playing the other way around? Hmmm…. Let’s see..
What if there would be a commercial doing the exact opposite. This time with the guy being the handsome one and the girl, well…. someone not so lucky in the looks department. Advertising professionals themselves would probably disapproved. After all, will this sale? But let’s just say what if. What if they actually aired a commercial featuring a handsomely sculpted man locking lips with a buck toothed, acne marked Melissa McCartney. Would the public find it amusing? Or just plain stupid or even well dare we say really unappealing?
Our society is still locked into its patriarchal hangover that Male “attractiveness” can be into a number of factors: looks, personality, power, humour, intelligence and confidence, just to name few. On the other hand, for women, it would all boil down to physical beauty. Thus, our society and subconscious collective mind is totally used to see beautiful and, even, successful women with not so perfect men.
Then, the media show us that Christie Brinkley was once Billy Joel’s “Uptown Girl”. Julia Robert’s gave Lyle Lovett a chance, the gorgeous Padma Lakshmi went out with (oh gosh) Salman Rushdie. Even in movies or TV sitcoms. Look at the lead actor when they land such young and beautiful girls like Drew Barrymore, Mila Kunis or Scarlett Johannsen. And the stinger is that these guys didn’t even have to undergo a makeover to get the girl!
Is our society ready to admit that the stud could fall for an ugly woman?
More often than not, The object of such desire would have to undergo an epiphany, a life change and yes, a MAJOR makeover to reveal that she is beautiful outside as well as inside. Only after this makeover will the object of her affection notice her. Which then makes us conclude: Women need to undergo an overhaul just to be delegated to being arm candy. Fair deal, you think?
In real life, though, there really are cute guys, attractive and handsome men who are in meaningful relationships with what we think are ordinary looking women. These men are genuinely attracted and probably saw beyond the physical attributes of their partners. Some men have a specific type that goes beyond the physical – someone who is a great cook perhaps or a good homemaker. While other men might be secretly insecure and want their partners to have imperfections so they become the “catch” in the relationship. It is interesting, though that these realities are not portrayed often and if they are, will they be believable enough?
We are living in a chauvinistic society where the media the cinema and entertainment industry have been portraying the ugliest male characters with “un je ne sais quoi” that makes it perfectly understandable for any woman to fall for them, even the most beautiful ones. But “attractive” women, in the most literal sense of the word, are always defined as such through their physical or “sexual” attributes. Can James Bond fall for an ugly woman? We all know the answer to this: unconceivable.
The media plays with our weaknesses: the tendency to compare ourselves to one another which boils down to lack of self confidence, every time we do so.
One of the sexiest trait for a woman (and a man for that matter) is her confidence. Surely a quality that nobody can take away from you once it is built and that does not need James Bond gadgets to improve.
Avoid TV, glossy and gossips magazines, beware of the images spread by the entertainment industry. They are all dictating what we should look and behave like to be a “sexy woman” or a “cute guy” and implicitly what we have to do, buy or abide by to fit to these images. Their interests are not so much that of the spectator or the reader than the advertisers of course. We can’t really change them but in the end, whether we are influenced by those or not is entirely our choice.
Aude is an ex corporate Lawyer with a passion for health, self development and independence which lead her to give up her former career to help others through health.
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